Synopsis of the challenger sale8/4/2023 ![]() ![]() This has made selling much more challenging than before. Solution Selling has led to increased complexity and risk for the customers who increasingly seek consensus-based sales, demand customization, hire third-party consultants and shift a part of the risk to the supplier.This model was driven by suppliers seeking to escape the pressure of being commodified by making it harder for competitors to replicate their offerings. Solution Selling is the shift from transactional sales of single products to creating bundled-offerings based on consulting.Read this book to unlock the clear-cut strategies that build Challenger behaviors across the entire sales force and make them a part of your organizational DNA. ![]() How do you make your voice heard in a world of complex deals and risk-averse customers? How can you maintain control to ultimately win customer loyalty and drive sales growth?Ĭontrary to traditional wisdom that places emphasis on nurturing relationships, Adamson and Dixon reveal the winning skills and behaviors behind The Challenger Sale: Taking Control of the Customer Conversation. ![]()
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